Blog for Independent Hotels | Hotel Marketing (3)

Online isn't JUST about the Reservation

By: Deb Kohls on 5/5/14 10:22

It is widely accepted that hospitality providers must provide a self-service online booking (online reservation) that provides rates, availability and instant confirmation to ...

Google Goes for the Hotel Longtail: Hotel Price Ads (HPA) Explained

By: Thomas Lyle on 4/23/14 9:24

Since Google's purchase of ITA Software in 2010, the company has been moving quickly to create additional travel products including Google Hotel Finder and Google Hotel Price ...

How Hotels Can Beat the OTAs at Their Own Game

By: Thomas Lyle on 4/22/14 8:20

When I was working as a travel agent during the early 2000's, people routinely came into the agency to plan their travel arrangements. Online Travel Agencies (OTAs) were ...

I Have the Analytics Data, Now What?

By: Ardalan Zandian on 1/3/14 9:30

Every business entity today is faced with a problem (or two), whether related to an internal process or customer. Analytics offers up part of the solution by providing us with the ...

Automated Emails, a Powerful Marketing Tool Integrated to your Frontdesk Anywhere Account

By: Ardalan Zandian on 11/25/13 11:34

Automated email is a powerful feature that came out earlier this year to bring your marketing efforts to the next level. Our built-in email engine will give you the ...

Practicing the Art of Landing Pages on your Hotel Website

By: Justin Thareja on 3/28/11 9:50

I practice yoga on a regular basis and feel as though I should be practicing everyday because so much good comes out of each practice. I feel the same way about landing pages. If ...

Hotel Website Success Comes With Goals, Not Design

By: Justin Thareja on 3/14/11 3:59

It's amazing there are still business owners who just don't understand the fundamentals of owning a website. With all the buzz about technology and social media, the primary focus ...

Think Like a End User, Not a Hotel Website Owner

By: Justin Thareja on 3/1/11 19:23

As a hotel site owner, you may have created the world’s best hotel website, you may believe it is the elephant in the room, which no one can ignore. Cheers, but are there any ...

The Value of Conversion Tracking

By: Justin Thareja on 2/1/11 5:04

Let’s start this section on tracking conversions with a small anecdote. A troubled business owner once said ‘Half the money I spend on advertising is wasted; the trouble is I ...

SEO Should Still be at the Top of the List for Hotels

By: Ardalan Zandian on 1/17/11 6:06

Deciding on where to spend your marketing dollars is not an easy choice. There's affiliate, blogging, display, email, mobile, pay per click, social media and search engine ...

The Blog built for Hotels