Blog for Independent Hotels

Simple Modern SEO for Hoteliers

The Internet can be very complicated. Especially for hoteliers whose booking revenues depend on it. If you think about the innumerable calculations that go into every Google ...

16 Ways to Handle Bad Online Reviews

By: Ardalan Zandian on 8/31/15 8:30

Every hotel manager knows that when a guest has a problem, the experience of resolving the issue has a profound impact on future purchases. This effect has been amplified as ...

Is There Room for Personality at Independent Hotels?

By: Ardalan Zandian on 8/27/15 8:30

Even in today's age of information, there is still plenty of room for personality in your independent hotel's marketing scheme. As a matter of fact, communicating your brand's ...

4 Advantages of Cloud-Based Tools For Independent Hotels

By: Ardalan Zandian on 8/19/15 8:30

Cloud-based tools represent an upgrade in virtually every aspect of business systems, by not only removing the need to install and manage servers and software directly, but also ...

A Beginner's Guide to Google Analytics for Hotels

By: Ardalan Zandian on 8/18/15 8:30

Google Analytics is arguably one of the most powerful web analytics applications available today whether you are an expert or just a beginner. And even better, it's entirely free! ...

8 Ways to Inspire More Bookings Through Your Hotel Website

By: Ardalan Zandian on 8/7/15 8:30

Your website is one of your most important business tools. Most customers who are new to your brand learn about it and make their booking decision on your website. Plus, your site ...

Storytelling Through Facebook Images: 8 Actionable Tips for Hoteliers

By: Ardalan Zandian on 8/6/15 8:30

On July 29, 2014, a fundraiser and awareness campaign for the ALS Association named "The Ice Bucket Challenge" took social media by storm. There were many different elements that ...

Why Hoteliers Should Know the Living Costs Around the World [Infographic]

By: Ardalan Zandian on 7/31/15 8:30

Have you ever had one of those guests that use the same service you offer to anyone else, but it simply won't make them happy? You offer this amazing breakfast buffet with $30 ...

How to Use Social Media to Bolster Occupancy

By: Ardalan Zandian on 7/29/15 8:30

With all of the hype surrounding social media, it's apparent these tools are here to stay. If you effectively harness the power of social media, you can turn those Likes, ...

How to Attract European Travelers to Your Hotel

By: Ardalan Zandian on 7/22/15 8:30

European Travelers Are Visiting America in Record Numbers! How You Can Attract Them to Your Hotel. Over 75 million international travelers visited the United States in 2014, ...

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